Why Listing Videos and Photos Matter
August 3, 2021 | Posted by: Sherry Corbitt
When listing your home, there are a few fundamental aspects that you need to be prepared for. First, videos and photos must be taken of the property to sell your home quickly and at a reasonable rate. There are a few main reasons why having videos and photos matter when listing your home.
Reaches a Wider Range of People
When a house listing is up, people who live nearby can easily visit the property to view it in person. Yet, for those who live further away, this option may not be possible. They may unfortunately not have the opportunity to view the house in person. When videos and photos are taken and listed with the property online, though, it can reach a wider audience, including those who do not live in the area. Having them online opens an opportunity for those buyers to see the house, even if it is not in person. Having this addition, you will undoubtedly have more viewers in your home. A buyer who lives further away may potentially even be more interested in the property than a buyer in the same area.
Very Accessible
Having videos and photos of your house online can be very accessible to people. As briefly mentioned previously, when more people can access your house listing and what it looks like, more buyers will be interested in the house. Having videos and photos available to the public can also assist the buyers in deciding on buying. They have the option to look at the home as many times as they like, instead of having to keep going back to the house in person. This not only makes it easier on the buyer but on you as the seller.
Gives the Buyer a Better Understanding
Being able to see videos and photos of the property will help the buyer understand the property better. They will spend more time examining the more minor details of the property than briefly viewing the house in person, perhaps at an open home. The buyer may also come across something while examining the videos and pictures, which can help them understand it and resolve with the seller. When the buyer has more knowledge at the beginning of the buying process, it can help eliminate these problems turning into serious ones later in the purchase.
Tips For Taking Your Videos and Photos
Lighting
Having the proper lighting in your home when taking photos and videos is vital. Depending on your house and the style, it may be better to use natural or house lighting. For example, if your home is more open and has lighter walls, it may look more affable to use natural lighting. On the other hand, if your home is darker and modern, it may be wiser to use house lighting.
Decluttering
This is a crucial task to complete before taking any videos or photos. The videos and pictures you take will emphasize the quality of your house. You want to ensure that your home reflects positively, without any distractions. That is why getting rid of clutter is essential. First, make sure you set aside a few days to decide what you will keep and throw away. Then, find a place outside the home to keep your boxes of items you are keeping, to ensure that they are not in the way of the videos and photos.
Decorate Moderately
You want to make sure that the house is emphasized by decoration. However, you certainly do not want to over or under-decorate, as this can distract the buyer from the positive aspects of the house. Instead, you can decorate moderately when you decide what will make your house pop and stand out. Some examples of decorations to add around your home may include plants and artwork.
Taking videos and photos certainly can make a difference in selling your home. However, when you also use guidelines when taking your videos and photos, you can earn the most results in your move.
If you need advice on other tips for making your videos and photos, please feel free to reach out.
Sherry Corbitt, Mortgage Broker
Sources
-Cox, Alex (2020). Why Real Estate Video Marketing is Essential in 2020. Brafton. Retrieved from https://www.brafton.com/blog/video-marketing/real-estate-video/
